Tuesday, January 8, 2008

HALLMARK

150 NEW WAYS TO FIGHT AIDS IN AFRICA

Here's a great way to greet the new year.


Hallmark just expanded its selection of (PRODUCT) RED items, which means there are now more than 150 new ways to contribute to the Global Fund, to help eliminate AIDS in Africa.


At Hallmark Gold Crown stores nationwide, you'll find new cool, contemporary greeting cards for everyday occasions like birthdays, love, encouragement and thank you, as well as 23 new Cards with Sound and everyday gift wrap. The line also includes flowers, stationery, a journal and a gift book. Hallmark's Mali mudcloth gift bag and INSPI(RED) keepsake ornament are still available, too.


To view the Hallmark (PRODUCT) RED collection, go to HALLMARK.COM/RED or visit your local Hallmark Gold Crown store.


SEE HOW FAR A CARD CAN GO

A portion of the proceeds from the sale of Hallmark (PRODUCT) RED products will go directly to the Global Fund, to invest in African AIDS programs, with an emphasis on women and children. This means the purchase of one (PRODUCT) RED Card with Sound will result in a contribution equivalent to a single-dose treatment used to reduce the risk of transmission of HIV from mother to child during childbirth.


IT'S UP TO YOU: VOTE NOW

Don't forget to vote for your favorite Hallmark (PRODUCT) RED card design! The 10 finalists' designs from our first Hallmark (PRODUCT) RED competition have been posted on HALLMARK.COM/YOU, and the deadline to vote is coming soon: January 10, 2008.


While you're voting, you can also purchase the finalists' cards at HALLMARK.COM/RED!


Wow, that's a lot of ways to go (RED) for the new year. Have fun.

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