I heard about this on the radio this morning and had to look it up (I am definitely what you would call a BARGAIN shopper). MAKE UP FOR $1!! How Can Makeup Only Cost $1?
Before you go thinking this is a teen makeup line or that it's just another brand of "cheap" cosmetics that can't compare to the more expensive makeup lines on the market, consider this...
Just as there are "generic drugs" made which are identical to their high-cost name-brand medicines, there are also "generic makeups" made which are identical to their high-cost name-brand cosmetics.
The only difference is the amount of money spent on marketing the product. Period.
e.l.f. is a prime example of this theory. They are able to offer high quality makeup products at a very low price because of their...
...low overhead costs
...lack of advertising
...minimal packaging
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