Monday, August 9, 2010

Pop-Tart Shop

Pop-Tart shop pops up in Times Square

One of Kellogg Co.'s most popular brands is popping up in Times Square at Pop-Tart World, with more than 3,000 square feet dedicated to toaster pastries.

Customers will be able to eat Pop-Tart "sushi," order a customized pastry or create a custom box filled with a mix of their favorite flavors. At the store, opening Tuesday, they can suggest new types of Pop-Tarts, select a Pop-Tart T-shirt made by specialty artists or get "frosted" and "wrapped in foil" by a light show.

It's the first store for Kellogg has focused on one product to cash in on its dedicated following, and the company hopes to make it a fixture in Times Square, where two candy makers already have stand-alone emporiums, the Hershey store and Mars Inc.'s M&M's World.

The original article here.

No comments: