Thursday, October 20, 2011

Reef's Guatemala Threads

Reef's Guatemala Threads



The Reef team and a small film crew recently traveled to a lakeside village in Guatemala to document a collaboration with a special group of female artisans in the region. Reef partnered with the artisans as part of the brand's "We Heart Collection" to create the Guatemalan Threads sandal which features their colorful handcrafted chords on the strap. The film was created to communicate the benefit of partnering with artisans, as well as NEST, the Non-Profit organization that represents them, to promote worldwide ethical consumerism and trade.

No comments: