Sea Kittens

PETA Attempts To Make Fish More Adorable

"Sea kittens" is the new term being used by People for the Ethical Treatment of Animals, for the creatures they believe are in dire need of an image makeover: fish.

"PETA thought that by renaming fish sea kittens, compassionate people who would never dream of hurting a dog or a cat might extend that sympathy to fish, or sea kittens," PETA campaign coordinator Ashley Byrne says.

Byrne says that rebranding fish as sea kittens was obvious.

"Fish not only have the same ability to feel pain as a dog or a cat, but they also communicate with one another," she says. "They have complex social interactions; they form bonds; they express affection by gently rubbing against one another."

The PETA campaign boasts a colorful, interactive Web site aimed at children and their parents. It offers sea kitten bedtime stories and a design-your-own sea kitten in hopes it will build compassion in families.

More of the article here.