Friday, July 9, 2010

Cow Appreciation

Get a totally free meal at Chick-fil-A on Friday, July 9, when you saunter into one of their fast food eateries dressed like a cow. The key is to come "fully dressed" as a cow "from head to hoof." Attaching a pink sack to your belly and calling it an udder won't cut it. The free meal includes an entrée of your choice, a side item and a beverage. If you dress in partial cow attire -- like a cow-spotted scarf, purse, hat or other accessory -- you will get a free entrée. The idea is based on the eateries long-standing marketing campaign that shows cows trying to convert beef eaters into chicken devotees in order to save themselves.

"Cow Appreciation Day continues to be one of our best indicators of the great passion our customers have for our brand," said Chick-fil-A executive Steve Robinson in a press release. "It takes a loyal fan to dress like a cow for a free meal." I couldn't have said it better. Moo ...

More of the article here.

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