Wednesday, July 2, 2008

Vespanomics 101

Vespanomics 101

1. Here's a quick course to get you "up to speed" on Vespanomics and why we're so passionate about it.
2. If you want to graduate to the next course level, visit http://www.vespanomics.com/ to get more information, access surveys and studies and other materials on the subject.
3. So, what is Vespanomics? In a nutshell, it's the satisfaction and exhilaration Vespa owners feel, knowing they're:



**Saving money on gas
*Did you know that if Americans were to switch just 10% of their total mileage to scooters, they would save roughly $42 million on gas and consume 14 million gallons less fuel PER DAY (based on $3/gal average).

**Lowering Carbon dioxide emissions
*If Americans were to switch just 10% of their total mileage to scooters, carbon dioxide emissions could also be reduced by 324 million pounds per day.

**Decreasing traffic congestion
*Vespa's compact body style takes less space on the road and allows you to breeze through heavy traffic.
*By shifting the daytime vehicle mix to 80 percent cars / 20 percent scooters in the Manhattan (New York City) Central Business District (stretching from 60th Street to the lower tip of Manhattan), there would be a total decrease in delay of more than 4.6 million hours per year - which translates to time savings of nearly 100 working hours per person annually.

**Fashionable yet classic
*Vespa is THE iconic Italian brand. For over 60 years, Vespa has helped define what is cool in fashion, music and film.
*Vespa's celebrity fans include Gwyneth Paltrow, Kate Hudson, James Gandolfini and many, many more.

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