Wednesday, October 17, 2007

Sweetest Day

A heads up to all of you, Sweetest Day is Saturday. I don't want anyone getting in trouble because they 'forgot' the 'holiday'. Here is a little info about it:

Sweetest Day is an observance celebrated primarily in the Great Lakes region and parts of the Northeast United States on the third Saturday in October. It is described by Retail Confectioners International, as "much more important for candymakers in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities)" and an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed." Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of candy.

The origin of Sweetest Day is frequently attributed to candy company employee Herbert Birch Kingston as an act of philanthropy.

Whether you think it is a fake holiday or not, it is never a bad idea to remind those around you how much they mean to you. Tell your sweets that they are sweet!!

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