Thursday, August 2, 2007


You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.

The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization. We're just attempting to make the world a little better.

Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more.

Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message. Projects like these make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization of both men and women.

Taken from: YAB Web

Check out their site here.


"Inner beauty is the strength to be able to love yourself. When you love yourself you become completely unselfish." -Tierney Gearon, photographer


"Beauty is confidence. Plain and simple." -Katrina Dickson

"Too many people overvalue what they are not and undervalue what they are" -Malcolm Forbes

"Today you are you, that is truer than true. There is no one alive that is youer than you." -Dr. Seuss

"You yourself as much as anybody in the entire universe, deserve your love and affection." -Buddha

"Someone's opinion of you doesn't have to become your reality." -Les Brown

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