Wednesday, September 2, 2009

Hubby Hubby Ice Cream

Ben and Jerry's Celebrates Gay Marriage in Vermont

Same-sex marriage is legal in Vermont as of today and to celebrate, Ben & Jerry's has renamed its Chubby Hubby ice cream flavor "Hubby Hubby" for the month.

In April, the Green State became the fourth in the nation to allow gays and lesbians to marry.

"From the very beginning of our 30 year history, we have supported equal rights for all people," Walt Freese, Ben & Jerry's CEO, said in a statement. "The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream."

But the move by Ben & Jerry's is largely a symbolic one. There are no plans to produce pints of ice cream with the Hubby Hubby label.

Sean Greenwood, a spokesman for the company, told the Boston Herald it takes 18 months to revise a product label.

Hubby Hubby sundaes, though, will be sold at Vermont Ben & Jerry's all month long.

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